Prospects of OOH and DOOH Transit Media in Malaysia

The OOH media industry is expected to grow from about RM293.6 million in 2012 to an estimated RM527.9 million in 2017. The gradual recovery from the global economy crisis in 2009 resulted in a relatively high Adex growth rates between 2008 and 2009 but the Adex growth rate for the industry is expected to return to more typical growth rates with a CAGR of about 12.3% from 2013 to 2017.

The DOOH transit media industry is expected to grow from about RM60.4 million in 2013 to an estimated RM165.9 million in 2017. The DOOH experienced healthy growth rates from 2007 to 2012, largely because the industry is still in its nascent stage and is still growing from a small Adex base contribution at the beginning of this period. This contributed to high year-on-year growth rates from 2007 to 2012. However as the industry develops, the year-on-year growth rates from 2013 to 2017 are expected to stabilize to an average of approximately 28.7%.

Industry Forecast for the Out-of-Home Media Industry (Malaysia), 2013(f) – 2017(f)

(Note: All figures are rounded; the base year is 2013)

(Source: Independent Market Research Report, Frost & Sulivan)

Industry Forecast for the Digital Out-of-Home Transit Media Industry (Malaysia), 2013(f) – 2017(f)

(Note: All figures are rounded; the base year is 2013)

(Source: Independent Market Research Report, Frost & Sulivan)