Asia Media TV allows for better message targeting by observing the demographics of the bus commuters. 51% of the bus commuters are between the ages of 16-34 years old.
Proximity to market
Asia Media TV allows marketers to customize their marketing strategies to a geographic area in order to be more aligned and more cost-effective.
The average time commuting is 30 minutes to one hour and passengers will not be able to switch off or change the channel, therefore, increasing the exposure time and maximizing a client’s campaign reach.
Engaging content and flexibility
Contents can be customised and updated at any time, aligned with the marketer’s advertising and promotion campaign.
High frequency/high recall
The brands are exposed on the screen at a high frequency throughout the whole day and with an increase in the average time spent commuting, this results in a higher brand recall rate.
Mass market reach
Asia Media TV screens are installed in buses travelling within two most market -centric hubs of Malaysia – Klang Valley and Johor Bahru. They are also installed in Plusliner and Nice express coaches travelling nationwide.
This ensures that your message is taken to where it matters most as the most products and services are found to be sold and consumed in these two areas.
Digital video advertising becomes an integral part of fully integrated marketing campaigns, delivering the same brand messages directly to target audiences in places with greater relevance to context and time. All this for just a fraction of the advertising budget!