Market Share

Asia Media Group captured approximately 7% of the total OOH media industry’s market share in 2009, recorded a significant growth compared to 2.1% in 2007. In terms of market share for the DOOH transit media market segment, Asia Media commanded 84% whilst the other 2 competitors shared the remaining 16%. Asia Media’s competitors are involved in DOOH media at indoor areas in addition to DOOH transit media, while Asia Media is involved only in DOOH transit media. Consequently, Asia Media is poised to obtain a competitive advantage over its competitors through expertise, knowledge, brand name, reputation and others by specialising in DOOH transit media.

Estimated Market Share in OOH segment in 2009

(Source: Independent Market Research Report, Frost & Sulivan)

Estimated market Share in DOOH transit media sub-segment in 2009

(Source: Independent Market Research Report, Frost & Sulivan)