This strategy will increase our presence and stimulate growth and create barriers to expansion and entry for current and prospective competitors. In addition to our current exclusive agreements with existing public transport providers, we intend to increase our coverage to other forms public transports i.e. monorails and Light Rail Transit (LRT). With the penetration into these additional public transports, we will be able to reach out to more public transport users, hence increase the exposure and publicity of our customers.
Currently, our Group is operating solely in the Malaysian DOOH transit media sphere. We intend to increase our geographical coverage by expanding regionally in the near future. With our vast experience and proven track records, we are confident on replicating our business model in other countries. We believe that regional expansion will also position us to be more attractive to our existing and potential customers whom have presence in the regional markets.
Maximise Average Revenue per Hour
The average revenue per hour is measured by dividing the total revenue from air time and programme sponsorship sales with the number of weeks, followed by seven days a week and eighteen hours a day, which are our daily operating hours. We intend to increase our efforts to offer more programmes witht embedded advertisments, such as infomercials. Additionally, revenue from selling sponsorships for each of the programmes on our network would be another additional source of revenue.
Improve Technology and Techniques
We intend to procure transmission equipments, network facilities and integration of network system to roll out our initial stage of Digital Terrestrial Television Broadcasting (DTTB) in the Klang Valley to deliver real-time contents and information. With the live broadcast features, we are able to deliver real-time advertising with the real-time contents provided by the local TV stations. In addition, we are also planning to improve our capabilities to broadcast information and entertainment to more devices (i.e. mobile phones, personal computers, personal digital assistant) apart from public transports.