Economic Transformation Programme 

Economic Transformation Programme (ETP)

ETP is a comprehensive effort that will transform Malaysia into a high-income nation by 2020. The programme provides strong focus on a few key growth engines: the 12 National Key Economic Areas (NKEAs). These NKEAs are expected to make substantial contributions to Malaysia’s economic performance, and they will receive prioritised public investment and policy support. The ETP projects will be led by the private sector; the Government will primarily play the role of a facilitator.

Communications Content and Infrastructure (CCI)

Among the 12 NKEAs, Asia Media will be involved in the CCI sector. The CCI sector spans a wide ecosystem, from content generation to networks, services and devices. In 2009, the sector contributed RM22 billion from telecommunications, TV and broadcasting as well as post and courier. The sector should now build on the infrastructure investments of the past and shift to providing applications and content in order to enable the knowledge-based society. The CCI NKEA aims at driving continued high growth in communications and enabling the paradigm shift from infrastructure to applications and content.

Communications Content and Infrastructure industry encompasses a large ecosystem in Malaysia, in particular depth in network

 (Source: PEMANDU, http://etp.pemandu.gov.my/)

Asia Media’s in the ETP

Asia Media intends to invest RM500 million over the next five to ten years  to develop developing the first Digital Live Transit-TV Broadcasting infrastructure in Malaysia. By adopting international broadcasting infrastructure, Asia Media is capable of delivering live video & voice into the transportation industry in the country. 

Asia Media intends to leverage on the three licences (NFP-i, NSP-i, and CASP-i) awarded by the Malaysian Communications and Multimedia Commission (MCMC) in 2010 for the deployment and integration of Digital Multimedia Broadcasting and Digital Terrestrial Television Broadcasting (DTTB) into the TransNet network.

DTTB is a type of infrastructure that employs digital broadcasting to transmit TV signals form terrestrial transmission towers to a conventional aerial. With DTTB, the Group will be able to deliver real-time content and information to the targeted mobile audience via live broadcasts. Additionally, Asia Media intends to improve its capabilities to broadcast information and entertainment to a large range of devices (i.e. mobile phones, personal computers, personal digital assistant) apart from public transports.

Being a real-time advertising network, DTTB has several key advantages as follow:-.

1.      Reducing advertiser fatigue. DTTB enables the delivery of live, up-to-date and more varied content (including entertainment programmes, news, content

       from local TV stations and advertisements). Hence avoiding audience losing interest due repeated content and advertisements.

2.      Customising content. Live broadcasts will also enable the Group to vary the content and advertisements throughout the day, delivering more targete

       content according to the audience in each timeslot.

3.      Cost savings. Real-time broadcasting will reduce ongoing maintenance cost, eliminating the need for regular manual update of contents. The Group’s DTTB will link up with the LCD-TV screens installed on public transports and will receive content over the airwave through real-time transmissions of the programming.

Asia Media’s plans are expected to generate approximately RM604 million in GNI and create around 400 new jobs via this plan.

(Source: PEMANDU, http://etp.pemandu.gov.my/)