The Group is able to achieve continuous growth and emerge as the market leader in the DOOH transit media industry while leveraging on the latest technology in integrated media communications. We aim to provide better value added services to our advertising customers and to ensure the effectiveness of advertising on our network via five (5) different distribution channels. Our marketing strategy, namely ‘Transit 5’ is further illustrated as follow:
• On Screen
This consists of our core business as a DOOH transit media provider to display infotainment programmes, advertisements, community-driven messages etc via LCD-TV screens installed on buses.
• On Call
We have set up a customer care line to handle any enquiries, comments, feedback and complaint from riders or general public on our products and services via our media channels. Our customer care service plays a vital role in improving the quality of our contents and advertisements while meeting the riders’ expectation and satisfaction on our Transit-TV Network System.
• On Web
Online media has enabled us to reach out to public transport’s riders beyond their normal travelling hours. Information such as advertisements, promotions, rewards and news can be effectively communicated to riders as well as Internet users via our homepage and social media network such as Facebook, Twitter and YouTube channel.
• On Site
We are in the midst of developing a new programme with RapidKL Bus to assist the promotion of public transport while increasing the publicity of our advertising customers. This programme will reward and encourage frequent public transport users through the contribution of advertisers such as vouchers and sample products.
• On Mobile
We are currently working with strategic mobile technology solution providers to jointly develop a mobile WAP portal to act as a mobile platform for public transport riders to receive relevant news and information during transit.