Advertising and OOH Industry in Malaysia

 Adex in Malaysia recorded a steady growth over the last two decades, rising from about RM0.5 billion in 1988 to approximately RM11.2 billion in 2012, with a CAGR of about 13.8% between 1988 and 2012. When examining the Adex spent on different mediums, Adex growth rates for TV, radio, newspaper and cinema and point-of-sale are the strongest in Malaysia, with CAGRs of 13.9%, 11%, 9.4% and 20.8% respectively between 2005 and 2012. The outdoor medium has also grown, with a CAGR of about 9.8% between 2005 and 2012.

The DOOH transit media is considered to be at infancy stage in its industry lifecycle. The estimated Adex for OOH media and DOOH media has grown continuously over the past few years, as depicted in the graphs below. As the established player in DOOH transit media industry in Malaysia, our Group is well positioned to reap the benefits from the growth of the industry.

DOOH Transit Media in OOH Media (Malaysia) 2012

(Source: Independent Market Research Report, Frost & Sulivan)

Estimated Historical Adex for DOOH Transit Media (Malaysia) 2007 - 2012

(Source: Independent Market Research Report, Frost & Sulivan)

Estimated Historical Adex for OOH Media (Malaysia) 2005 - 2012

(Source: Independent Market Research Report, Frost & Sulivan)