Advertising and OOH Industry in Malaysia

 Adex in Malaysia recorded a steady growth over the last two decades, rising from about RM0.5 billion in 1988 to approximately RM6.6 billion in 2009, with a CAGR of about 13.1% between 1988 and 2009. When examining the Adex spent on different mediums, Adex growth rates for TV, radio, and point-of-sale are the strongest in Malaysia, with CAGRs of 16.5%, 19.1%, and 21.7% respectively between 2006 and 2009. The outdoor medium has also grown, with a CAGR of about 10.1% between 2006 and 2009.

OOH media reaches its viewers outside of their homes, both in indoor and outdoor public areas, via two general forms: print and digital. Examples of OOH media are billboards, floor graphics, digital LCD screens and transit wraps. The OOH media industry in Malaysia recorded a CAGR of 12.1% between 2005 and 2009. The industry grew from approximately RM125.6 million in 2005 to about RM198 million in 2009.

The DOOH transit media is considered to be at infancy stage in its industry lifecycle. The estimated Adex for OOH media and DOOH media has grown continuously over the past few years, as depicted in the graphs below. As the established player in DOOH transit media industry in Malaysia, our Group is well positioned to reap the benefits from the growth of the industry.

DOOH Transit Media in OOH Media (Malaysia) 2009

(Source: Independent Market Research Report, Frost & Sulivan)

Estimated Historical Adex for DOOH Transit Media (Malaysia) 2007 - 2009

(Source: Independent Market Research Report, Frost & Sulivan)

Estimated Historical Adex for OOH Media (Malaysia) 2005 - 2009

(Source: Independent Market Research Report, Frost & Sulivan)